Email Marketing an Hour A Day

Jeanniey Mullen

Jeanniey Mullen is the Executive Vice President and Chief Marketing Officer for Zinio, the global leader for digital publishing products and services. She holds the same position for VIV Magazine, the first fully interactive and all digital lifestyle magazine for women. An accomplished expert in the email and online marketing world, Jeanniey is recognized as a pioneer and visionary, advocating for, and driving change that redefines the impact of various marketing channels. Prior to Zinio and VIV, Jeanniey was the Senior Partner and Global Executive Director of the Email Marketing and Digital Dialogue Practice at OgilvyOne Worldwide. In 2005, Jeanniey founded the Email Experience Council, and currently maintains her role as its Executive Director.

A digital entrepreneur, Jeanniey founded and ran her own interactive agency as well as an online entertainment marketing company (from

2001 to 2004). Prior to that, Jeanniey started the first agency-run email marketing division at Grey Direct, Jeanniey also held a number of roles at JCPenney, spanning an eight year period.

Jeanniey is known as one of the most well-respected voices in the world of email, digital publishing and online consumer brand awareness. She is a columnist for ClickZ, has published numerous white papers and best practice guides, has appeared in the Wall Street Journal and New York Times numerous times. She is on the board of advisors for a number of Online Marketing Companies and Events, and is a frequent keynote speaker for various companies and organizations including The Direct Marketing Association,, OMMA, IBM, NaturesMade and The American Association of Publishing.

David Daniels

David Daniels Follow on twitter @emaildaniels David is a tenured multi-channel marketer, consultant, researcher and since 2000 has been the leading market analyst voice of the email marketing industry. David currently leads The Relevancy Group which is dedicated to educating the market on the imperative tactics needed to foster trust with consumers and the larger online economy. Until January, 2010 David served as Vice President and Principal Analyst with Forrester Research, which acquired JupiterResearch in July 2008. Prior to Forresterís acquisition of JupiterResearch David served as Vice President and Research Director of the companyís successful Operations and Industries product grouping, which comprised CRM/Customer Service, Retail, Travel, Health, Site Operations, Web Globalization, SMB Marketing, Payments/Transactions and Email Marketing practice areas.  

In this role David authored and collaborated on market research that informed, evaluated and accurately forecast the future of multiple industries and the broader online economy.   Davidís compass setting research studies on email marketing are familiar and cited throughout the industry. With 20 years of experience in direct-to-consumer marketing, Daniels is recognized as a thought leader in his domain, is a frequent keynote speaker and is often quoted in The Wall Street Journal, The NY Times and other major media outlets. David is a contributor to The Weekend Today Show on NBC.

David sits on the Board of Directors of the Online Trust Alliance (, where previous board members include the current Cyber Security Coordinator Howard A. Schmidt, under President Obama's Counter Terrorism office. Additionally David serves as an advisor to a number of organizations including, the Email Experience Council and Mediapost's Email Insider Summit. David founded the Email Measurement Accuracy Coalition in 2006 and in 2008 it became the Email Experience Councilís Email Measurement Accuracy Roundtable.

Prior to joining JupiterResearch, David served as president of his own marketing and operations consulting firm (1 World Design). David has also held senior level positions at Apple Computer, Urban Outfitters/Anthropologie, MicroWarehouse, ProTeam/NFL/NHL/MLB and CDA Computer Sales which was the first personal computer catalog marketer and merchant on CompuServe.

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